Many successful, established small businesses don’t feel they need to keep up with the times because they’ve been successful without technology for so long. But when a competitor comes along who can get people in the door with tech, the old established business will lose.

Many small business owners are slow to adapt to new technology because they don’t completely understand how it works or how it will benefit their business. Instead of investing the necessary time and effort into learning and understanding the many uses a website or software could have, some small businesses choose to go without.